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KS: How are you maintaining your authenticity both in your music and your appearance?ĭ: For me, if I’m going to be doing music, I want to show (listeners) a healthy artist. They’ve always inspired me not just musically … and I want to do that for this generation as much as I possibly can.

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They made (me feel) comfortable in my skin because I was different growing up, and there wasn’t space held for different Black kids. Just because as a young person in South Central, (OutKast) showed me that there is a way to be a Black creator. KS: Who are some of your biggest inspirations and influences?ĭ: My biggest influence would be OutKast – at least on the hip-hop side. I wanted to tap into that (magic) because I feel like we’re coming to that same energy in the 2000s. In the ’70s, I think that’s why you see such eclectic style, colorful music and beautiful album covers. When Black people started to go back into who they are and their original essence, a bit of magic happened. We just came out of the civil rights (movement) and Black people started to gain certain freedoms. I feel like the ’70s – especially for Black people – was a time for celebration. For (“SuperGood”), it’s mainly about love and what happens when a character does fall in love, so it’s like a yin and yang to “THE FALLING MAN.”įor (“SuperGood”), I just wanted to explore.

So, the cover (for “THE FALLING MAN”) is a little bit darker.

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Does that reflect differences in your current sound?ĭ: I feel like my covers have always been a bit (fantastical) in certain ways – from “an XTRA UUGLY Mixtape” to “THE FALLING MAN,” where I was playing the character of a king who falls to his demise because he doesn’t know how to love. KS: The “SuperGood” cover art is different from the covers you’ve had before. I think that being raised specifically in South Central Los Angeles gave me a backbone. A lot of my youth was (spent) learning how to survive, whether that be by ducking bullets in a drive-by or going to Inglewood High School with blood members who would jump random people. But on the flip side, there was a lot of trauma and gang activity happening in the ’90s. (Los Angeles) is kind of like its own weird utopia. Kadijat Salawudeen: What was it like growing up in LA and how has that influenced your music?ĭUCKWRTH: Growing up in LA, especially in the ’90s and 2000s, was beautiful – it was always sunny and the beach was always cracking.

The rapper discussed his South Central Los Angeles upbringing and musical nods to successful Black artists in his latest album, “SuperGood.” (Courtesy of Republic Records)

Prior to the panel, journalists submitted questions that were presented by moderator Kadijat Salawudeen. Growing from his younger, more experimental albums, DUCKWRTH said “SuperGood” is intended to foster much-needed positivity and make listeners feel exactly how it’s titled – super good.ĭUCKWRTH spoke with the Daily Bruin’s Natalie Brown in a panel organized by Universal Music Group’s ☁824.

21, his latest album, “SuperGood,” takes on a nostalgic sound with samples and influences from The Clark Sisters and OutKast, respectively. 2,' which was included on 2010's Overly Dedicated).Music trends come and go, but DUCKWRTH’s authenticity will likely last forever. Kendrick also recently posted a new teaser for the album featuring a photo of two CDs, one titled 'Morale' and one titled 'Steppers.' No word yet if this song will be on the album, but usually Kendrick releases his 'The Heart' songs as non-album tracks shortly before the release of an album (except for 'The Heart Pt.

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He and former TDE co-president Dave Free recently launched the new company pgLang, and this song is a co-release between TDE, pgLang, Aftermath, and Interscope. Morale & The Big Steppers will be his last album for TDE.

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Kendrick also appears to reference hearing the news of Nipsey's murder while he was at Lollapalooza Argentina ('I'm in Argentina wiping my tears full of confusion'), and he appears to rap from Nipsey's perspective on the last verse. All of us,' attributed to Kendrick's new Oklama alter-ego. Simpson, Kanye West, Kobe Bryant, Jussie Smollett, Will Smith, and Nipsey Hussle. The song comes with a video directed by Kendrick and Dave Free, in which Kendrick raps the song in front of a red backdrop, and as the song goes on, his face morphs into O.J. Morale & The Big Steppers comes out this Friday (5/13), and he's just released his first new song since 2018, 'The Heart Part 5.' Over a stellar flip of Marvin Gaye's 'I Want You,' (produced by Beach Noise), Kendrick delivers sprawling, stream-of-consciousness verses that remind you there's still nobody else who does it like him.